It is almost considered that if a company does not have digital presence it's because it does not exist.
Although this is not a truth that everyone believes, most people search online before buying and use these channels to report their experiences ...

In addition to giving online visibility to a company, digital marketing is important for several other reasons:
It helps you create and maintain a relationship with customers, requires less investment and translates into real results because it's through online channels and social networks that satisfied customers will praise the company. This brings new consumers to your products and helps the company build a lasting relationship with customers.

Also know that digital marketing is not just for customers to talk to each other and to the company. It's important that the relationship is maintained on both sides and that communication channels are also used by companies to interact with customers.
It would not make sense to use digital marketing to get new customers and then not communicate with them on time.

Another good thing about digital marketing is that by having your business online, you can communicate whenever something happens. Unlike traditional channels, digital marketing allows actions to be done according to need and feedback is given on time, without the need to wait for the next contact.

But the best part is that digital marketing techniques require less investment than traditional marketing techniques and are much easier to analyze accurately because web analytics tools are a big help in measuring results in maximum detail .

Take the hint and dedicate yourself to creating a digital marketing strategy for your business. Thus, you will even have an advantage over your direct competitors who also have no online presence!