The relation between a brand and its consumer should just like the relation between friends.

Welcome e-mails are an excellent way to establish a relationship with new consumers.

Brands sometime forget that customer relationship should be nurtured so that they may generate results.

Considered one of the best marketing strategies, the welcome e-mails, area capable of generating, in average, 33% more engagement and up to three times more transactions and revenues than a traditional e-mail marketing campaign.

The following infographic from InboxArmy explains why the welcome e-mail is so important and how it can show the brand, generate interest in the products and services and integrate other communication channels.